WhatsApp Business Automation
Turn the world's favourite chat app into your highest-converting sales channel
We set up the official WhatsApp Business API and build AI-powered journeys on top of it — broadcast campaigns, product catalogues, automated support, order updates and payment links — all synced with your CRM and run from one inbox.
What is WhatsApp Business automation?
WhatsApp Business automation uses the official WhatsApp Business API (Cloud API) to run customer conversations programmatically: AI chatbots that answer instantly, broadcast campaigns to opted-in audiences, automated order and delivery notifications, product catalogues with in-chat checkout, and a shared team inbox. Because WhatsApp messages reach customers where they already chat daily, open and response rates are typically far higher than email — making it one of the most effective channels for support and repeat sales.
What this gives your business
- Get the green-tick verified WhatsApp Business API properly set up
- Send campaigns and catalogues to opted-in customers who actually read them
- Answer FAQs, track orders and process requests automatically with AI
- Run abandoned-cart, reorder and win-back journeys on autopilot
- Manage every customer conversation from one shared team inbox
What's included
Everything a production-grade build needs
Official API & green-tick setup
End-to-end onboarding: Meta Business verification, number setup, display-name approval and green-tick application handled for you.
AI chatbot on WhatsApp
A GPT-class assistant answers product, order and policy questions from your knowledge base — instantly, in your customer's language.
Broadcast & drip campaigns
Segmented, template-approved campaigns for launches, offers and festivals — with throttling and opt-out handling that protect your number.
Commerce & catalogues
Product catalogues, cart flows, order confirmation and payment links inside the chat, connected to Shopify, WooCommerce or your OMS.
Transactional notifications
Order placed, shipped, out-for-delivery, payment due — timely updates that cut 'where is my order?' tickets dramatically.
Team inbox & CRM sync
Human agents and AI work side by side in one inbox, with contacts, tags and conversation history synced to your CRM.
How it happens
Our delivery process, step by step
- 1
Channel strategy & compliance
Use cases, opt-in strategy and message templates planned around WhatsApp's policies from day one.
- 2
API onboarding & verification
Meta Business Manager, number migration, display name and green-tick verification handled end to end.
- 3
Journey & bot build
AI assistant, campaign flows, catalogue and notification triggers built and integrated with your stack.
- 4
Template approval & testing
Message templates submitted and tested across devices, languages and edge cases.
- 5
Launch, measure, scale
Campaign calendar, quality-rating monitoring and continuous optimisation of journeys.
Use cases
Where it earns its keep fastest
D2C sales & abandoned cart recovery
Recover carts, announce drops and take reorders where customers reply within minutes.
Order & delivery support
Automated WISMO answers, returns initiation and delivery rescheduling without agent time.
Appointment booking & reminders
Clinics, salons and services let customers book, confirm and reschedule in chat.
Lead nurturing for high-ticket sales
Real estate, education and finance teams qualify and nurture leads with rich media journeys.
FAQ
WhatsApp Automation: your questions, answered
What is the difference between the WhatsApp Business app and the Business API?
The free app suits a single person on one phone. The Business API is built for teams and automation: unlimited agents in a shared inbox, AI chatbots, broadcast campaigns to opted-in lists, system-triggered notifications and CRM integration. The API has no app interface of its own, which is why a properly built platform layer matters.
Can we message anyone on WhatsApp?
No — and that protects the channel's value. Businesses can reply freely within 24 hours of a customer's last message; outside that window they must use pre-approved templates, and marketing messages require customer opt-in. We design compliant opt-in capture so your audience grows sustainably and your number's quality rating stays healthy.
Will automation feel impersonal to our customers?
Done well, it feels the opposite. Customers get instant, accurate answers at midnight, order updates without asking, and a human in the same thread when needed. The AI handles the repetitive 80% so your team gives real attention to the 20% that matters.
Do you migrate us from WATI, Interakt or another provider?
Yes. We migrate numbers, templates, contacts and opt-in lists between BSPs with minimal downtime, and rebuild journeys on the new setup — usually improving them in the process.
How do WhatsApp conversation charges work?
Meta bills per 24-hour conversation window, with rates varying by category (marketing, utility, authentication, service) and country. We set up monitoring so you always see cost per conversation and per outcome, and we optimise template mix to keep costs efficient.
Pairs well with
Services that compound this one
Ready to explore whatsapp automation for your business?
Book a free consultation — we'll demo something close to your use case live and give you a clear scope, timeline and price.