AI SEO · GEO & AEO
When customers ask AI, make sure it answers with you
Buyers increasingly ask ChatGPT, Gemini, Perplexity and Google's AI Overviews instead of scrolling results. We optimise your content, structure and entity footprint so AI systems understand, trust and cite your brand — this site practises every technique we sell.
What is AI SEO (GEO and AEO)?
AI SEO is the practice of optimising a brand's visibility in AI-mediated search. It has two overlapping disciplines: Answer Engine Optimization (AEO) — structuring content so question-style queries get answered with your pages (featured snippets, People Also Ask, voice answers, Google AI Overviews); and Generative Engine Optimization (GEO) — making your brand retrievable and citable by generative assistants like ChatGPT, Gemini, Perplexity and Copilot. Tactics include answer-first content patterns, FAQ and definition blocks, schema.org structured data, llms.txt files, AI-crawler access policies, entity consistency across the web, and digital PR that places your brand in the sources AI systems trust. It complements classic SEO rather than replacing it.
What this gives your business
- Content structured so AI systems can quote you accurately
- Presence in Google AI Overviews and answer boxes for your topics
- Brand citations in ChatGPT, Perplexity and Gemini responses
- A consistent entity footprint AI models recognise and trust
- Measurement of AI-sourced mentions, citations and referral traffic
What's included
Everything a production-grade build needs
AI visibility audit
How assistants describe you today (and whether they do), which competitors get cited for your queries, and why.
Answer-first content engineering
Definition blocks, question H2s, citable claims and FAQ structures — written for humans, parseable by machines.
Structured data & llms.txt
Schema.org coverage, llms.txt/llms-full.txt, AI-crawler robots policy and clean semantic markup.
Entity & knowledge-graph work
Consistent organisation data across your site, profiles and directories so models resolve who you are.
Citation-source PR
Placements in the publications, lists and communities AI systems retrieve from when answering your category.
AI-visibility tracking
Recurring prompt panels across major assistants tracking mentions, sentiment and citations over time.
How it happens
Our delivery process, step by step
- 1
Baseline AI audit
Prompt-panel testing across assistants + technical readiness review.
- 2
Foundation fixes
Schema, llms.txt, crawler access, entity consistency and key-page restructuring.
- 3
Answer content sprint
Priority questions get definitive, citable answers on your domain.
- 4
Authority placement
Digital PR aimed at AI-retrieved sources in your category.
- 5
Track & expand
Quarterly AI-visibility reports; expand to new topics as citations land.
Use cases
Where it earns its keep fastest
B2B services & SaaS
Be the vendor AI shortlists when buyers ask 'best X for Y' questions.
Local & professional services
Win 'should I…' and 'who does…' questions in your service area.
E-commerce & D2C
Product guidance queries answered with your products and buying guides.
Founders & expert brands
Become the named, quoted authority for your niche's questions.
FAQ
AI SEO (GEO & AEO): your questions, answered
Is GEO/AEO replacing traditional SEO?
No — it extends it. AI systems lean heavily on the same signals good SEO builds: crawlable structure, authoritative content, recognised entities. Brands ranking well organically have a head start in AI answers; GEO/AEO adds the structuring, files and citation work that converts that equity into AI visibility.
Can you actually influence what ChatGPT says about us?
You can influence the inputs: what your site states clearly, what trusted third-party sources say, and whether AI crawlers can read it all. That reliably shapes how assistants describe and cite you over time. Anyone claiming direct control over model outputs is overselling; anyone ignoring the inputs is invisible.
How do you measure AI search visibility?
Structured prompt panels run on a schedule across ChatGPT, Gemini, Perplexity and Copilot — tracking whether you're mentioned, how accurately, and with what citation. Plus AI-referral traffic in analytics and AI-crawler activity in logs. It's young-discipline measurement, but it's real measurement.
Should we allow AI crawlers or block them?
For most businesses, allowing retrieval-focused crawlers is rational: blocked content can't be cited, and citations are the new referrals. Publishers monetising content directly face a real trade-off — we'll map the crawler-by-crawler decision to your business model rather than apply dogma.
What's an honest timeline for results?
Technical foundations and content restructuring land within weeks and often show in AI Overviews first. Assistant citations build over one to two quarters as crawls refresh and authority placements accumulate. We report visibility movement quarterly with full transparency about what's attribution and what's correlation.
Pairs well with
Services that compound this one
Ready to explore ai seo (geo & aeo) for your business?
Book a free consultation — we'll demo something close to your use case live and give you a clear scope, timeline and price.